FuturePlay Sports Campus · Happy Valley, Oregon
Market Analysis
Youth Sports Tourism · Oregon
2024–2025 Estimate
Economic Leakage Report

Oregon Exports
an estimated
$110M annually

Every year, Oregon youth basketball and volleyball families travel to Seattle, Las Vegas, Phoenix, and Anaheim to compete — because Oregon has no facility capable of hosting the events they need. That spending leaves Oregon's economy permanently. Here is the step-by-step methodology behind the $110M estimate.

Step-by-step methodology
01
Oregon Youth Population (Ages 6–17)
U.S. Census ACS 2019–2023 five-year estimates. Oregon total population ~4.3M. Under-18 represents 20.2% of the state — slightly below the national average of 22.2%.
860K
youth ages 6–17
02
Organized Sport Participation Rate
Aspen Institute Project Play 2025 Survey (Utah State / Louisiana Tech): 54.6% of U.S. children ages 6–17 play organized sports. Applied to Oregon's 860K youth population.
470K
organized sport participants
03
Basketball + Volleyball Share of Participants
Basketball is a top-3 youth sport nationally. Volleyball is top-5 for girls. Together they represent an estimated 16% of Oregon organized sport participants — a conservative figure given the sports' strong regional culture in the Pacific Northwest.
75K
basketball + volleyball players
04
Club & Travel Team Participation Rate
Approximately 25–30% of youth sport participants compete on travel or club teams that require out-of-area tournament travel. Basketball and volleyball skew higher than average due to their structured club ecosystems (AAU, USAV, EYBL). Estimate: 28%.
21K
club / travel athletes
05
Annual Out-of-State Travel Spend Per Family
Aspen Institute: avg. $414/yr travel across all sports. Club-intensive sports run significantly higher — industry benchmarks show $1,500–$3,000/yr for travel teams (hotel, meals, fuel, entry fees). Conservative mid-range used: $1,800/family/year.
$1,800
per family / per year
06
Direct Outbound Travel Spend
21,000 families × $1,800. With no Oregon facility to host regional qualifiers or national events, an estimated 65–70% of this spend exits the state entirely — going to hotels, restaurants, and venues in competing markets.
~$25M
direct outbound annually
07
Lost Inbound Tournament Revenue (Import Deficit)
Oregon cannot host national or regional qualifiers for basketball or volleyball. Comparable markets with proper facilities (Salt Lake City, Phoenix, Spokane) attract teams from 4–8 surrounding states. Each qualifying event generates $500K–$5M+ in direct local spend. Oregon's share: near zero. Estimated annual miss: $20M+.
~$20M
missed inbound annually
08
Total Direct Gap + Economic Multiplier
Combined direct leakage (~$45M) multiplied by the Sports Events & Tourism Association (Sports ETA) standard 2.3× economic multiplier, which accounts for indirect and induced effects — hotel payroll, restaurant supply chains, local retail, and tax revenue. This is the same methodology used in official economic impact studies for sports tourism across the U.S.
2.3×
Sports ETA multiplier
How the $110M is calculated
Direct Outbound
$25M
Oregon families spending at out-of-state venues & hotels
+
Lost Inbound
$20M
Tournament visitors Oregon cannot attract without a host facility
×
Sports ETA Multiplier
2.3×
Total economic impact including indirect & induced effects
=
Total Economic Impact
~$110M
Oregon's estimated annual youth sports tourism deficit
The before & after
● Without FuturePlay — Oregon Today
Dollars leave.
Athletes travel out.

Oregon families must travel out of state for Nike EYBL qualifiers, USAV national qualifiers, AAU championships, and regional bids. Every hotel night, restaurant meal, and tournament dollar lands in another state's economy.

Seattle, WA Las Vegas, NV Phoenix, AZ Anaheim, CA Salt Lake City, UT Spokane, WA
● With FuturePlay — Oregon's Opportunity
Dollars stay.
Visitors arrive.

A 141,000 SF campus built to Nike EYBL, USAV, and NCAA broadcast standards transforms Oregon from an exporter into a destination. Teams from Washington, Idaho, and Northern California travel here — generating hotel nights, meals, and tax revenue for Oregon.

USAV National Qualifiers Nike EYBL Events AAU Championships Regional Bids Inbound Tourism
Key assumptions & sources
Youth Population
860,000
U.S. Census ACS 2019–2023. Oregon total pop. ~4.3M; under-18 = 20.2%.
Sport Participation Rate
54.6%
Aspen Institute Project Play 2025 Parent Survey, Utah State University & Louisiana Tech.
Basketball + Volleyball Share
~16%
Conservative blended estimate. Basketball top-3, volleyball top-5 for girls in national participation data.
Club / Travel Team Rate
~28%
Higher than average for basketball + volleyball due to structured AAU, USAV, and EYBL club ecosystems.
Travel Spend Per Family
$1,800/yr
Aspen Institute ($414 avg. all sports). Travel team benchmarks: $1,500–$3,000 (RAIS Education; Beyond the Dugout; Jersey Watch 2025).
Economic Multiplier
2.3×
Sports Events & Tourism Association (Sports ETA) State of the Industry 2023. Industry standard for youth sports economic impact analysis.